A creative Digital Marketing campaign involves many different elements that can help a business better engage their clients/customers to use their service and/or products. One of the most common elements is SEM or Search Engine Marketing and SEO or Organic Search Engine Optimization.
SEO is the process of driving search engine traffic from "natural/organic listings" or "non-paid listings" to a specific web page. Major search engines like Google, Yahoo and Bing all have organic listings; and proper on and off page SEO methodologies help determine how the search engines rank a web page.
Some of those factors include:
- Relevant Website Content
- Authoritative Relevant Backlinks
- Local Directories with NAPs (Name-Address-Phone Numbers) which may have quality reviews
The more relevant those factors are to the user, the better chances a website has to rank within the search engines.
SEM, Search Engine Marketing, is the wider discipline that incorporates SEO. It involves the promotion of a site by increasing its visibility on the web. Both processes take time and require a knowledgeable staff of marketing experts.
Newtek provides both SEO and SEM services. However, in today’s world, SEO and SEM have proven to be not as effective as standalone services. In order to get the most out of SEM, it must be incorporated into a larger digital marketing strategy.
Newtek can optimize your website and put in place a strategic Digital Marketing plan that will build your businesses’ web presence and authority.